FAZE CLAN REUNITES WITH LYRICAL LEMONADE TO USHER THE MULTIMEDIA COMPANY INTO THEIR FIRST-EVER IN-GAME COLLABORATION

May 31, 2022

FAZE CLAN X LYRICAL LEMONADE COLLABORATION INCLUDES CUSTOM FIFA KITS THAT WILL BE AVAILABLE DIGITALLY INSIDE EA SPORTS™ FIFA 22 AND AS PHYSICAL APPAREL

FIRST DROP AVAILABLE INSIDE FIFA 22 AND AT “THE ARMORY” IN LOS ANGELES ON JUNE 4TH AND FAZE SHOP ONLINE JUNE 5TH

  
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LOS ANGELES, CA (May 31, 2022) – Today, FaZe Clan, Inc. (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture, announced the second collaboration with multimedia music production company, Lyrical Lemonade. The collaboration will feature custom designed kits available to unlock in the EA SPORTS™ FIFA 22 Ultimate Team game mode through a Squad Building Challenge (SBC) as well as physical apparel that will be available in-store and online. This collaboration marks Lyrical Lemonade’s first appearance in a video game; they enter this new arena alongside their gaming native friends at FaZe Clan. The collaboration was announced via VFX video on FaZe Clan’s socials - check it out HERE.

The FaZe Clan x Lyrical Lemonade collaboration includes two custom designed EA SPORTS™kits - main kit in red colorway and goalie kit in blue colorway, available digitally in-game on June 4th. The red main kit will be available in physical form for consumers to purchase at The Armory, FaZe Clan’s immersive gaming lounge and retail pop-up experience in partnership with NTWRK and Shopify, located on Fairfax & Melrose in LA on Saturday June 4th from 11:00 AM - 7:00 PM and Sunday June 5th from 12:00 pm - 6:00 pm. Additionally, the red main kit will be online for purchase on June 5th at FaZe’s newly launched web store powered by Shopify - the FaZe Shop.

“We’re back at it again with another FaZe Clan x Lyrical Lemonade collaboration and we couldn’t be more excited to be right next to them for their first venture into the gaming world,” says FaZe Clan’s VP of Marketing, Taav Cooperman. “We designed the kits for fans to have something really special to play with by making them available both digitally and to suit up IRL and we can’t wait for the respective communities to get their hands on them.”

Open hours for the final weekend of The Armory are Saturday June 4th from 11:00 am - 7:00 pm and Sunday June 5th from 12:00 pm - 6:00 pm.

 

ABOUT FAZE CLAN

FaZe Clan is a digital-native lifestyle and media platform rooted in gaming and youth culture, reimagining traditional entertainment for the next generation. Founded in 2010 by a group of kids on the internet, FaZe Clan was created for and by Gen Z and Millennials, and today operates across multiple verticals with transformative content, tier-one brand partnerships, a collective of notable talent, and fashion and consumer products. Reaching over 500 million followers across social platforms globally, FaZe Clan delivers a wide variety of entertainment spanning video blogs, lifestyle and branded content, gaming highlights and live streams of highly competitive gaming tournaments. FaZe Clan’s roster of more than 85 influential personalities consists of engaging content creators, esports professionals, world-class gamers and a mix of talent who go beyond the world of gaming, including NFL star Kyler "FaZe K1" Murray, Lebron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat” and Snoop Dogg aka “FaZe Snoop.” Its gaming division includes ten competitive esports teams who have won over 30 world championships. For more information, visit www.fazeclan.com , investor.fazeclan.com and follow FaZe Clan on Twitter, Instagram, YouTube, TikTok, and Twitch.

 

ABOUT NTWRK

Named one of Fast Company’s Most Innovative Companies of 2021, NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, virtual shopping festivals and exclusive partnerships with world-renowned Creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. Under the motto “Shop. Watch. Connect,” NTWRK provides a one-of-a-kind digital shopping experience for Gen-Z and millennial consumers.

 

ABOUT SHOPIFY

Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Proudly founded in Ottawa, Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Tupperware, FTD, Netflix, FIGS, and many more. For more information, visit www.shopify.com.

 

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